Searches per month is filled in only where the query exactly matches a tracked target keyword; a dash means no volume was pulled for that exact phrasing. Local intent means the keyword contains Bakersfield, Kern, or "near me". A position can move because the site's ranking changed, or because the mix of people searching changed, so treat single-keyword swings with less weight than the distribution above.

Searches per month comes from Google Ads Keyword Planner for Bakersfield, twelve months to August 2026. Under 10 means Google reported no measurable volume for that term. "No visibility" means Google recorded zero Search Console impressions in 90 days, so the site is not surfacing for it at all. Priority marks a keyword with 50 or more monthly searches that is not yet in the top 10.

Average rank counts only the grid points where the profile actually appeared, so read it next to coverage: a strong average across two points means nothing. This section is a snapshot from LocalBrandManager, not a live feed, and only three scans exist. The grids are redrawn from the tracker's own rank data on an OpenStreetMap base, not copied from the tracker's own images. The ringed pin is the office at 5401 Business Park S; north is up and the grid spans 8 miles across.